Meo Urban Trail
Meo Urban Trail, a World Series event, lets the participants know a city while running or walking.
Meo Urban Trail Porto event took place in Porto historic streets, Unesco world heritage.
There was two courses/modes available:
Walking: 6km | Modality made running or walking
Running: 12km | Modality made running
During the event, the organization, Urban Events, announced the next event: Electric Run.
That will be the first Electric Run event in Europe.
Spot produced to promote the event Meo Urban Trail on Portuguese television – on the RTP channel.
This video was shot in the most emblematic places of Oporto and Lisbon, where the events would elapse.
To represent the two cities there the client selected two athletes, a man, and a woman. During the video, there were other people that were representing the participants.
In this video, we used different techniques such as time-lapses and aerial scenes.
Voiceover: Pedro de Almeida
MAKING OF | TV SPOT