PAD BY DISPLAY
DISPLAX is a hardware manufacturer expert. It area of expertize is in Projected Capacitive multitouch technology for Large Format Displays.
We were asked to create a video campaign for PAD by Displax. Being like the most known touch systems like iPhone or iPad, it’s major difference is being really big!
So, we’ve based our idea on that characteristic, the size. We made people talk about the PAD without the viewer knowing right away what they were talking about. This way we give them the chance to use their imagination (and possibly, their dirty mind…)
So here it is, PAD by Displax!